Meet the Rising Star Events Team.

These ladies are all passionate about helping others succeed in their small business!

We all bring our varied experience to the table to help you grow your business online.

Our team is Valerie Roe, Crystal Gifford, Tori Benitez, Kim Arbuthnot & Carleen Trezza-Maselli

Reach out to any of us at any time.

Valerie Roe

Valerie has been running online vendor events for 20+ years. And in in marketing for 35+ years.

Valerie is dedicated to help small/home businesses to grow & thrive!

She is a single mom of four adult children, one with special needs, Nana to three boys & a granddaughter!

Having a special needs child, she turned in the corporate CEO life for a stay at home CEO life. 23 years of making the dream of being a present parent a reality. Now, she wants to help each of you achieve the same independence to live your life on your own terms.

Crystal Gifford

Crystal has been with Rising Star Events for four years and she is a great inspiration & leader to our team, as well as our vendors. She has extensive training & education with social media marketing.

She empowers many small business owners, no matter their field or goals.!

Crystal has a thriving small business with Modere. She is passionate about teaching her team and customers on living a clean life.

She is a wife and a proud mom of five fantastic kids!

Tori Benitez

Tori joined us two and a half years ago! Her spirit is incredible. She has amazing infectious energy & loves to see small businesses succeed. Tori takes on every task head on! She has propelled our Pinterest events! She teaches the vendors in an easy to learn manner.

Tori operates a flourishing Scentsy business. She is married and is a loving mom to her two “littles”.

Kim Arbuthnot

Kim joined the RSE team over a year ago. Her infectious energy helps people become more confident. When she isn’t working her Ruby Ribbon business, she encourages and supports other social marketers to believe in themselves. Kim enjoys spending time with her family and loves being a Mimi!

Carleen Trezza-Maselli

Carleen has been with Rising Star Events for about 6 months. By day she is a math teacher, by night a Plunder jewelry slinger! She enjoys helping other women & small businesses to navigate events. Carleen is married & has two grown children.

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Ready to register for an event with us

Just follow these FOUR easy steps

1. Check the availability list. If an event is listed for your company, it is open. NOW you can see what events are available for your company here 🎉🎉 >>>

2. Fill out the registration form. For 2023 events > Please fill out the Vendor Registration form at OR For 2024 events, Please fill out the Vendor Registration form at (A copy of your responses will be emailed to the address you provided.)

3. Make your payment (if you need a total or have questions, email me & I will send you an email with instructions) Please pay with Zelle/Popmoney to (Zelle/Popmoney is our preferred payment method) (no phone # needed) OR send to https://PayPal.Me/VROE/ <<< USE THIS link to PAY (you MUST choose paying FRIENDS or PERSONAL) OR send a PayPal payment to OR You may now send VENMO to @Valerie-Roe-1

4. Watch for the CONFIRMATION email from us. It is coming from To ensure you do not miss an email from us, please add our email address to YOUR email contact list (or email safe list)

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